Associate Professor · Southern Illinois University

Cognitive Neuroscientist
Expert Witness
Research Consultant

Memory, decision-making, and behavioral addiction — 25 years of peer-reviewed research applied to real-world questions.

Reza Habib, PhD
Research featured in
Also cited in The Power of Habit by Charles Duhigg — #1 New York Times Bestseller

Services

How I Can Help

Drawing on 25 years of research and six years of senior academic leadership, I offer a range of professional services to legal, organizational, and research clients.

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Expert Witness

Available to provide scientifically rigorous testimony on memory reliability, gambling disorder, impulsivity, and decision-making — grounded in 25 years of peer-reviewed neuroimaging research.

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Scientific Advisory

Bringing research expertise and institutional leadership experience to behavioral health, digital therapeutics, and EdTech organizations that need scientific credibility.

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Research & Data Consulting

Advanced statistical analysis, survey design, program evaluation, and data visualization using R, Python, Power BI, and Qualtrics for behavioral health, nonprofit, and higher education clients.

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Speaking

Available for talks on the neuroscience of memory, decision-making, addiction, and successful aging — for academic, clinical, corporate, and general audiences.

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About

Cognitive Science Applied to Real-World Questions

I've spent 25 years trying to understand why people make the decisions they do — and what happens in the brain when those decisions go wrong.

My research uses brain imaging to examine memory, impulsivity, and decision-making. My work on pathological gambling — particularly the neuroscience of the "near-miss effect" — has shaped how scientists, clinicians, and policymakers understand behavioral addiction.

For six years I also served as a senior academic administrator, overseeing a $2M budget, 25 faculty members, and 500+ students. That experience gave me something most researchers don't have: a deep understanding of how organizations actually work.

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“That experience gave me something most researchers don’t have: a deep understanding of how organizations actually work, make decisions, and use data.”
32
h-index
7,900+
Citations
50+
Publications
25+
Years Research

Credentials

Why Work With Me

Interested in Working Together?

I welcome inquiries from attorneys, organizations, researchers, and event organizers.

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